Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Any form of marketing that exists online is Digital Marketing. Digital marketing uses different communications techniques but its end objectives are no different from the objectives that traditional marketing always had.

Digital marketing is about utilising digital technology to achieve marketing objectives and attaining business goals through the aid of digital platforms to promote the business’s products or services. Digital Marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing uses various strategies to reach one key goal through different routes. All digital marketing strategies work together to generate traffic, create awareness, and transform leads into loyal customers for the business.

Search engine optimization (SEO)

Optimizing your website to "rank" higher in search engine results pages bid on the terms that you think are most relevant to your business increase your chances of appearing for relevant searches.

Content marketing

A series of blog posts that serve to generate leads generating brand awareness, traffic growth, lead generation, and customers.

Social Media Marketing (SMM)

Increase brand awareness, drive traffic, and generate leads using Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest.

Inbound Marketing

Attract, engage, and delight customers using digital marketing tactic to create a positive customer experience.

Search engine marketing (SEM)

Effective way to promote your products and grow your business. Your business to have a presence on the SEO so that they turn to you for the perfect solution to their issue.

Pay-per-click advertising (PPC)

Driving traffic to your website by paying a publisher every time your ad is clicked e.g. Google Ads, Facebook, Tweeter Ads Campaign and Sponsored Messages on LinkedIn.

Email marketing

A direct and effective way of connecting with your leads, nurturing them and turning them into customer promote content, discounts and events, as well as to direct people toward the business's website.

Affiliate marketing

Performance-based advertising receives a commission for promoting someone else's products or services on your website e.g. YouTube Partner Program.

Businesses are using more Digital Marketing Strategies and investing more money than ever before, and today, a streamlined online presence is essential for success. Online advertising comes in many channels. Knowing which set of digital tools to use for your specific business could help you plan accordingly and meet your marketing targets efficiently. Lots of businesses leverage digital channels such as Google search, social media, email, online advertising and their websites to connect with their current and prospective customers. Businesses today focus on online (or digital) channels over offline marketing tactics because it allows them to reach their ideal target audience who already spending most of their time online.

IPP Digital Marketing Services take you through the journey of Digital marketing using online channels to increase online visibility to generate leads. With the aid of Digital Marketing, businesses have outreached marketing limitations and discovered immense profits from online leads. IPP Digital Marketer is in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog. 
IPP digital marketers can guide you through a clear picture of how each asset or tactic supports business overarching goals. IPP Digital Marketer helps you identifying a different key performance indicator (KPI) for each channel to properly measure the company’s performance across each one. You can Choose KPI after choosing the digital marketing channel suited for your business goals:

SEO – content and produced use of words performs well on Google and Social Media
Social Media – establish a posting schedule for the company’s written and visual content. “impressions” refers to the number of times a business’s posts appear on the newsfeed of a user.
Content marketing –  which content to post on which social network. Time on page, overall blog traffic, YouTube channel subscribers.
Website Traffic – see the exact number of people who have viewed your website’s homepage in real time.
Content Performance and Lead Generation – measure how many people are engaging with the content, generate qualified leads when people download it.
Email Campaign –  Email open rate, campaign click-through rate, lead-generation (conversion) rate.

Digital marketing doesn’t differentiate between push and pull marketing tactics that is ‘inbound’ and ‘outbound’ marketing. Both can still fall under the umbrella of digital marketing creating and building out buyer personas to identify your audience’s needs, and creating a valuable online presence.